FLiZZi rebranding

FLiZZi is a kids’ bicycle brand by Veloplus. What makes these bikes special is their adjustable components, allowing the bicycle to grow with the child and remain a good fit over several years.

In 2025, Veloplus introduced the FLiZZi Mountainbike, available in 20” and 24” wheel sizes. The strategy behind this launch was to accompany children who started with FLiZZi bikes into their teenage years—offering them a more capable model as their needs evolved. To support this transition, the brand required an update that shifted its childlike aesthetic toward a more mature look: still playful, but more dynamic and aggressive.

I developed the new look and feel of the FLiZZi brand, designed the graphics and colours for both new frames, created the trade show booth, and coordinated a spontaneous photoshoot with the first two samples.

Client: FLiZZi by Veloplus
Year: 2024-2025
Pictures by: Alex Buschor

Brand assets: old vs new

Frame graphics and colours

The main challenge when defining the look of the two new mountain bike frames was the limitation to a single colourway per model. This meant the design needed to be appealing to all genders. My first step was to analyse what other manufacturers were doing. I suspected that shades of blue and turquoise were widely used and well-received across brands—and this proved to be true.

I then developed several colour combinations and tested them with children of different ages and genders. The results confirmed the initial assumption: blue and turquoise were the most universally liked. To give the design more depth and contrast, I combined these tones with black, which would as well match with the black fork, saddle and other components.

To avoid production complications and delays, I decided to use the same two colours for both models, simply reversing their roles. The background colour of one size became the graphic colour of the other, and vice versa. This approach kept the production process efficient while still giving each model its own distinct look.